Writers face the next Everest: Discoverability

X Marks the (Kindle) Spot
The big obstacle to successful self publishing was distribution. And it has been the bugger keeping self publishers or indie publishers on the wrong side of the tracks.

With our ability to publish directly into Amazon, producers of new content can now turn full attention to the final frontier: Discoverability.

And we are chock full of tools for that.

Marketing your written material remains a job you must perform with intelligent tenacity. It’s more fun that it used to be, though, so I hope you won’t let that fact get in your way. Get your writing out there. Join our Kindle party. Amazon has created viable distribution channels for you, and continues to enhance them. Publish, lay out your map, and begin to enjoy the process of connecting with your readers.

Megan Garber’s post via Gerd Leonhard on Twitter

The web isn’t bringing about the long-predicted “death of long-form”; on the contrary, it seems, the digital world is heralding a renaissance in long-form reportage.

Joel Friedlander in his post here on The Book Designer:

Ebooks, which eliminate the risks of over-production, over-distribution and returnability, stand the blockbuster model on its head. They allow, even encourage, the opposite model, what you might call the “experimental” model, where publishers are encouraged by the lack of financial investment to put out lots of products instead of loading all their efforts and hopes on one book, and which encourage experiments with pricing that are impossible with printed books.

As long as indie publishers understand the nature of the book distribution that’s available to them, and exploit the advantages they have over larger publishers, amazing sales can be the result.

Len Edgerly refers us to this fact in his post here:

The Kindle 3 passes Harry Potter 7 as the most popular Amazon product in history
Amazon.com today announced that the third-generation Kindle is now the bestselling product in Amazon’s history, eclipsing “Harry Potter and the Deathly Hallows (Book 7).” The company also announced that on its peak day, Nov. 29, customers ordered more than 13.7 million items worldwide across all product categories, which is a record-breaking 158 items per second.

158 items per second.  Ready to publish?

See “How to Produce a Series” for lots of epub basics. On Kindle now.

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